transaction messages from Shoptet

[suchona.kani.z]

We also found a similar statement in the Czech pond : Using a third-order domain for e-mailing can help separate different types of communication and ensure better organization. Not a word about the reputation of the main domain.

In practice, we have encountered the situation where a newsletter sent from a subdomain and subsequently marked as spam by the recipient damaged the reputation of the main domain and even transactional messages from Shoptet started to fall into spam .

So we went to the source and asked the experts. They gave us the complete truth in the Czech e-mailing tool SmartEmailing .

It has long been believed that using a subdomain is a way to protect your main domain from bad reputation, such as when marketing emails from the subdomain start to end up in spam. But the reality is more ios database complicated. The reputation of a main domain and its subdomains can be intertwined. If a subdomain, such as newsletter.domain.com, gets a bad reputation due to spam or other factors, it can also harm the main domain domain.domain.com. This means that transactional emails from your main domain (such as order confirmations) can end up in spam, even though they come from a different source than your marketing emails.

According to SmartEmailing, this problem can arise for several reasons :

Email service providers often look at the reputation of the entire domain structure, not just individual parts.
Incorrect or inconsistent SPF, DKIM, and DMARC record settings can lead to email authentication failures and thus damage the reputation of the entire domain.
Spam filters take into account not only the domain itself, but also the IP address and the overall history of email delivery.
To minimize risk, it is a good idea to separate subdomains for different purposes, regularly monitor their reputation, and ensure proper SPF, DKIM, and DMARC records are set up , SmartEmailing adds.