Google's Gary Illyes provided important insights into why Google doesn't trust signals that are under the direct control of website owners . In his commentary, he explained that such signals are generally not good indicators of content quality or website trustworthiness.
This answer was provided during a live south africa mobile database interview at the Search Conference in May 2024. Illyes focused on why website owners and SEO professionals should focus on aspects outside of their direct control to optimize their sites. This includes things like acquiring natural links, providing valuable content, and ensuring a positive user experience.
The interview, while largely unnoticed, offers valuable insights for digital marketers and SEO professionals. It shows that Google favors signals that are authentic and difficult to manipulate, which provides important lessons for anyone involved in website optimization.
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Conclusion:
SEO and marketing are constantly evolving, and it's important to keep up with the latest trends and innovations. Use the tips and strategies above to optimize your online presence and achieve your marketing goals.
Google doesn't trust signals that are under the control of website owners
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