Why use AI in advertising?

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As you have seen in this material, there are many examples of AI uses in advertising and marketing . But why are so many companies betting on this technology? The reasons are numerous, for example:

better decision-making, thanks to much deeper and more complex data analysis;
increase the effectiveness of programmatic media, SEO and targeted advertising;
more personalized and individualized relationship between the brand and its consumers;
differentiated shopping experience, satisfying consumer desires;
possibility of developing more appropriate materials and campaigns that have a greater impact on the target audience, thanks to high data analysis;
cost reduction, since there will be no more investments in areas that do not provide ROI ;
more meaningful results for clients and more optimized work by agencies.
How do I apply AI to my agency?
You can see that this is a path of no return, right? After all, most forecasts show that the trend is for the communications sector to increasingly use new technologies, especially with the advancement of sectors such as digital marketing.

The first step is therefore to lose the fear of investing in new technologies, understanding AI as a "business partner" and not as an invention that emerged to "take your job" or "replace man". Therefore, knowledge about new releases is essential.

The market is already signalling the need for change, with brands increasingly demanding and betting on attractive campaigns that manage, at the same time, to attract the public's attention and create real connections with the people who make it up.

Agencies that invest in this type of technology can therefore better understand the data and purchasing behaviour of these people (both online and offline) and develop more appropriate and assertive campaigns.

Some steps you need to follow to start investing in artificial intelligence technology are:

understand your market and your customers, thinking about what they want to achieve and the types of services you offer;
analyze the possibilities that already exist in the market and how these technologies have brought profitability to companies;
Evaluate what types of information and technologies are a priority in their strategies, understanding how AI can affect the way they act;
start from the basics, develop technology capable of capturing and storing data and, only after that, invest in systems capable of reading and learning from this information;
Educate your clients by showing them albania phone number list how important this investment is and the results it can bring, thus opening the market to more personalized services.
Knowing the available technologies and understanding their functionalities is essential for your agency to start enjoying their benefits.

Did you like this content about Artificial Intelligence in advertising? You can keep learning! In our article about traditional advertising you can discover the other side of the coin: learning how to manage traditional advertising campaigns .

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