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It is this level of diversity that requires marketers to have a wide range of knowledge and skills. According to new DMI research of marketing, HR, L&D, and sales leaders, the top skill businesses lack on their teams is AI at 54%, followed by SEO (44%) and data analytics (42%).


So what skills should you look to acquire and nurture to become a sought-after Digital Marketer? Let’s take a look at the top 5. 2.1. Digital Marketing Skills – Video Marketing Digital Marketing Skills - Video Marketing Digital Marketing Skills – Video Marketing Video is becoming the most engaging form of content.


According to research, 91% of businesses usa whatsapp number data use video as a marketing tool and 88% consider video an important part of their overall strategy. Platforms like YouTube, TikTok, and Google Search help increase brand visibility. Important Skills for Success with Video Marketing Write a video script: An engaging script is key to keeping your audience engaged.


Use creative tools: Get familiar with video creation platforms like Canva, Adobe Premiere, or CapCut to create quality short videos. Understand what types of videos work: Such as: Product demos. Explainer videos. Testimonial videos. Applying Video Marketing to the overall strategy: Video is now an indispensable part of the content strategy.


Understanding how to use video across platforms to engage and engage audiences is a must-have skill in digital marketing. Tip: Study each platform's trends. For example, TikTok favors short, dynamic videos; while YouTube supports longer, in-depth content.