Google Data Studio: Check out this guide to find out what it is and how to use it in 2021

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You already know that data is an ally of Digital Marketing , right? It allows you to create more efficient strategies, because it provides valuable information about the market, your customers, competitors and also about your own company.

However, Big Data presents us with a challenge: how to work with this infinity of data that the Internet provides? Well, one of the ways to deal with this is to dedicate yourself to the area of ​​data visualization, which serves precisely to organize these elements visually and use them to favor your objectives. And that is where Google Data Studio can contribute to your business.

Google Data Studio is a powerful reporting and dashboarding tool that you can use to analyze, present marketing results, and make better decisions based on reliable data.

In this article, we will show you the platform and explore all its possibilities in a complete tutorial. Find out everything about the topic in the following topics:

What is Google Data Studio?
What is Google Data Studio for?
Why is Google Data Studio worth using?
How does Google Data Studio work?
Tutorial: How to use Google Data Studio in the 2021 version?
Keep reading because this post promises and delivers!

What is Google Data Studio?
Google Data Studio is a free tool for creating beautiful, customizable, interactive and responsive dashboards that allows you to:

create your own dashboards using templates with the most diverse graphics, maps and tables;
apply your brand identity;
use other diverse resources.
All in a user-friendly and intuitive way, so that anyone can create and understand the reports.

Google Data Studio is a Business Intelligence (BI) tool that australia phone number list transforms raw data into strategic information for companies.

Through data visualization , Google Data Studio collects metrics and indicators that support decision-making and strategy direction, so that companies take less risk and increase the chances of achieving their objectives.

Google Data Studio is part of the Google Marketing Platform toolkit, which features several platforms to help with marketing for small and large businesses.

If you're interested, you can see an example of a type of report you can generate in Google Data Studio, with Google Ads for e-commerce metrics. Click and interact with it, or, if you want, use it as a template to create your own dashboard!