And how to do Content Marketing effectively?

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If you are not already doing this type of marketing in your company, the first step is to have a corporate blog and produce content that is of genuine interest to your audience.

However, it is not enough to write what seems most appropriate, it is necessary to investigate what your persona is most interested in reading and produce the content following the same funnel cycle:

Top of the funnel : Articles here are more bahrain phone number list generic, usually talking about the problems your audience faces. For example: “10 reasons why some companies can’t sell.”
Middle of the funnel : This is where the focus changes a bit. Tips and solutions are presented in posts such as: “7 tips to increase sales in your company right now.”
Bottom of the funnel : Finally, these are the contents that talk about the company, its products and services. Example: “Find out how we help companies increase their revenue.”
Content should have keywords strategically inserted into the text to attract an increasing number of visitors through ranking on Google.

Producing rich materials like eBooks is also essential to capturing leads that can be passed on to your sales team.

Now that you know what complex selling is and how content can help you, we recommend that you apply this type of marketing in your company to obtain better results.

If you have a team capable and willing to carry out these actions, our Ventarketing Guide can help you.