Greater power of persuasion

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Persuasion is one of the most important elements to close sales. It is much more difficult to sell to someone who has doubts, and when that happens the post-sale relationship is usually not the best.

Throughout the Inbound process, the person receives exactly the type of content they need, giving them enough time to convince themselves and continue researching.

And when it comes time to sit down with leads to specifically discuss how your product or service is best for them, all of that history comes into play.

In short, the relationship you've worked so hard to build will make all the difference at the most decisive moment of the purchasing journey or Customer Journey .

Inbound Marketing confers greater power of persuasion because it is an argument based on solid information, and is built over time, not all at once.

Shorter sales cycle
The sales cycle is the time your company spends from initial contact to closing the sale, considering all stages of the journey.

The longer it takes to convert leads into customers, the longer the cycle, which also means a higher acquisition cost. So, it makes sense to consider what effect your marketing strategies have on the sales cycle.

One of the many benefits of Inbound is reducing the time it takes to get someone to purchase.

This is due to highly relevant and personalized content, which accelerates the movement of leads through the sales funnel and places them earlier in the purchasing decision stage.

The main results of having a shorter sales cycle belize phone number list are increased sales and decreased costs, which is the next benefit we are going to talk about.

Cost reduction
We'll go into more detail about customer acquisition costs later in this article, but you know that when we talk about "costs," you want them to be as low as possible, right?

In addition to lowering acquisition costs, Inbound is also relatively cheaper than traditional solutions such as advertising and brand activations.

The best thing is that this reduction in costs does not cause the business to suffer from loss of quality or decreased results. On the contrary, it is simply a more efficient investment.

With less wasted resources, you have a larger budget to spend on tactics that really work, and continue scaling your Inbound Marketing strategy.