Educational institutions

[zihadhasan012]

Educational institutions are all about Inbound Marketing. In the end, this marketing strategy is almost 100% based on value creation and audience education.

All the institution will need to do is implement the right processes and share some of the knowledge it already has to attract students.

Check out this material we prepared on Inbound Marketing strategies for educational institutions.

E-commerce
Anyone who has an e-commerce business knows how important it is to make constant optimizations, whether in products or internal processes. But the marketing strategy often comes down to investing in ads.

As we explained here, the modern consumer wants information before buying, and Inbound provides it.

Creating a blog and maintaining a strong presence on social media will greatly boost the power of influence and, in turn, the sales of an e-commerce.

e-book e-commerce How to make an Inbound Marketing campaign
Now that you know the concept and the benefits of carrying out this type of methodology, it is time to learn how to make an Inbound Marketing campaign.

Below we will explain in a practical and simple way how you can launch your initiatives of this strategy and obtain favorable results for your organization.

1. Define your Buyer Persona
A Buyer Persona is a semi-fictional representation of your ideal customer based on interviews, interactions , and information gathered from real consumers in your business or industry.

This step will help you find the perfect consumer for your business, understand their demographic profile and understand in detail what they need.

2. Study the customer journey
The customer journey —a concept we will benin phone number list explore in more depth later—is the process that summarises the customer's decision-making process from the moment they begin searching for solutions to their problem until they purchase a product or service to satisfy their problem.

Based on this, study the problems and alternatives that exist to solve them, in order to obtain a guide to create an effective attraction campaign.

3. Design the sales process
By knowing your Buyer Persona and their customer journey, you will have everything in your hands to create a sales process that really brings tangible results to your business.

Here you must detail all the steps that your company must take to capture the attention of users or leads, until they make the purchasing decision.

You can use the traditional sales process model (attention, interest, desire and action) or any other that fits your expectations; the most important thing is that this process is linked to the needs of your BP throughout the customer journey.