Notion of Branding

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Have you ever had a prospect contact you and ask you what your business actually does? If your answer is yes, this is a sign of a branding failure .

Check out the sentences below and see which ones you recognize:

It gives you wings
I love
I bet you can't eat just one.
Surely, you can identify which products most of them are referring to, right? This is because their brands are so strong that they managed to stay in people's minds and when they come across these slogans , they immediately think of Red Bull, McDonald's and Lay's.

Therefore, it is important that the cayman islands phone number list content also carries that identity so that the public can notice that it is the company, regardless of the format used .

Updated portal for business
Content should be useful and informative for your audience, especially formats that are intended to appear in search engines, such as blog posts . However, it should also be intended to lead the company producing these materials to achieve a goal.

Every piece of content produced is a means of generating business opportunities. Just as a physical store has more opportunities to sell if it is located on a busy street, a blog or online channel that receives many visitors tends to generate more returns.

This becomes possible when content production is structured according to the stages of the sales funnel : attraction, consideration and decision .

Attraction content, as the name suggests, is intended to bring new users to the site, while consideration content is aimed at those who are in the middle of the funnel, i.e., considering ways to solve their problems. Finally, decision content presents the products or services that provide that solution.