How to measure brand awareness gained through SEO?

[zihadhasan012]

Measuring brand awareness is a challenge. Data-obsessed professionals may be uncomfortable with the difficulty of determining brand awareness, which is far more subjective than measurable.

But there are some indicators that can help you understand if the brand and its attributes are gaining people's attention .

Another challenge in realizing increased brand awareness is identifying how much SEO contributed to this. After all, brands likely have other marketing strategies in place, which also contribute to branding. So, the ideal is to monitor, from the moment you make optimizations, the impact they will bring.

To do this, you can use the following resources:

Brand Searches
Branded searches are queries that involve your brand name, i.e. they use keywords related to your brand, known as branded keywords .

They can be used in Google search to get more specific information about your brand, such as address, products and prices, or simply as a shortcut to get to your website.

Regardless of the intent of the queries , they show that your brand is on people's minds and sparking interest .

In Google Analytics , you can keep an eye on the list of keywords that are driving traffic and identify the growth of those searches. Depending on the relevance of your brand, Google Trends can also capture the growth of queries involving your brand.

Direct traffic
Direct traffic refers to visitors who arrive china phone number list at your site by typing the URL directly into the browser bar or through a saved bookmark. Like branded searches, this indicator shows that users are actively aware of and remember your brand.

Google Analytics traffic reports also provide this information. Keep an eye on the growth of this metric.

Brand mentions
Brand mentions on the web and social media, with or without a link, show that your brand is present in people's conversations . They help raise awareness and get your name out there.

You can monitor mentions on the web through Google Alerts and receive notifications whenever your brand is mentioned. On social media, you can use monitoring tools to identify the number of mentions and the sentiments associated with them (positive, neutral or negative).