Forgetting about people

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Buyer Persona, Branding Persona , personalization and interpersonal intelligence. These are all concepts aimed at humanizing. With what objectives? To be more assertive when making strategic decisions to position our brand, generate empathy, add value to our offer, interpret and anticipate the client's desires.

The usefulness of these concepts is to automatically segment and they are very useful for a brand positioning strategy:

buyer personas: who buys from us;
brand persona: how our customers see us;
Personalization: adding individual value;
interpersonal intelligence: understanding and anticipating your audience.
It is not just about being remembered, but about being remembered by someone in particular, in an active and differentiated way, influencing the purchasing decision .

Mistake #6: Separating the brand cyprus phone number list from the product/service
When the idea is to position our brand we can make definition errors and our positioning can be:

insufficient and the brand is not perceived;
excessive and generate a lot of wear and tear and even rejection;
confusing and leading us to wrong conclusions;
dubious and give us a bad image of the brand.
Do you know why this is? Because we often confuse the brand with the product. That is why it is essential to become aware that brand and product are not the same thing and that each of them has its own marketing logic.

The direct goal of branding is to be memorable and trigger emotions .