On Page and Off Page

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When we talk about SEO, it is important to divide it into two categories to go deeper into the topic:

SEO On;
Off-Page SEO.

Source: VFMSEO Blog
On Page refers to all the changes that can be made within the site , such as the internal configuration related to each content. It includes the use of meta tags, good titles, meta descriptions, URLs, images, heading tags, among others.

Off Page, on the other hand, refers to optimizations carried out outside the site, such as: backlinks, brand mentions, direct searches and others.


Source: Alexa Blog
What is its importance for small businesses?
It is very common for SEO to be confused with strategies that work best only for large companies. Many professionals feed this concept, as they believe that organic optimization is similar to the logic of how sponsored links work.

However, we already know that small businesses have a smaller and more controlled budget than large corporations. For this reason, they cannot invest as much in paid media and advertising, which leads to the loss of some spaces. On the other hand, this only reinforces the power and importance of SEO.

Search engine optimization practices help smaller businesses establish their domains as relevant on the web without having to spend a lot of money on ads. By mapping keywords and using precise strategies, the right customers find the sites, which puts them in the sales funnel .

That is, using these approaches increases organic traffic, increases brand awareness, educates audiences, and prepares people for conversions.

Therefore, it is a configuration that generates medium and long-term results, based on the greater generation of leads and sales. These benefits are solid and long-lasting , as they become income and keep the company strong in the SERPs. Unlike, for example, the temporary visibility of an ad or campaign.

A company that invests in SEO from a young age is able to develop the credibility and authority it needs to achieve high performance in the digital world. The right techniques allow smaller companies to have the opportunity to compete head to head.

In practice, this may mean a change denmark phone number list of direction, for example. Instead of competing for keywords that compete with large corporations, the SME can work with specific terms, which refer exactly to what its customer is searching for.

This already positions the company in the ideal SERPs, where consumers are really located and gives it the opportunity to generate value for this audience.

In addition to this, it is worth mentioning that organic results are more reliable for users, since they are not seen as mere advertising.

Customers, therefore, find content that appears organically to be more valuable and less focused on simply selling for the sake of selling. In this way, companies that emphasize the use of SEO techniques can rank well in the SERPs and still gain an advantage over sponsored links.