2. Use the potential customer's preferred channel

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The sales opportunity can come from a variety of channels: blog comments, direct messages on social networks, email responses, WhatsApp messages, etc.

If the lead is looking for a channel, it is recommended to continue communication through that same channel.

Even if, for example, you have email as your official contact channel, but the potential client feels more comfortable making contact via direct message on Twitter, continue the conversation there.

The more comfortable the lead is with the communication, the closer they will be to buying.

3. Use internal sales techniques
Selling online has different challenges dominican republic phone number list than selling in person. The main one is the fact of being online. After all, the Internet is full of offers and the customer will choose the best one. One click is enough to take them from your page to the competition.

Therefore, when you speak directly with a Digital Marketing lead, ask the right questions to avoid the well-known sales objections, the most well-known of which is the classic “I'll think about it and get back to you.”

Knowing how to create texts that sell also requires knowing commercial approaches for internal sales. Another issue is being very well aligned with the marketing sector; if you want to learn about that, download our complete guide on marketing right now !