Find out how the strategy was executed and the results obtained from it

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Rock Content used all its experience to develop a solid digital communication plan fully adapted to what Estímulo 2020 needed . This process was divided into some essential steps, such as:

Strategic planning
At this stage, the program was analyzed, as well as its objective and needs. In this way, it was possible to create buyer personas and develop purchasing journeys to structure the funnel and conversion.

Construction of the portal
Definition of a structure and creation of the blog , which was hosted with Rock Stage .

Tactical development
Content mapping , generating 24 guidelines, developing automation strategies in RD Station and creating an interactive piece in Ion .

Attracting partners to generate more financial support
Stimulus 2020 has two main bases: training entrepreneurs to overcome the crisis and offering financial support. To perfectly satisfy this second need, the financial one, it was essential to attract more followers to the cause. This could be done directly with a better positioning of the initiative on the web.

In this way, Rock Content worked to ecuador phone number list build an online space, in this case the blog, with relevant content. The Content Marketing strategy helped to attract both new entrepreneurs and generate brand visibility among institutions and supporters willing to donate financial resources.

Generating support content for those who did not receive financial support
Rock worked on producing relevant content to ensure not only attraction but also engagement. Relationship is an important topic for Estímulo 2020, as not all entrepreneurs receive financial support. For this reason, a possible negative outcome created the risk that the user would abandon the initiative and not engage with its content.

In light of this situation, the Rock Content team developed, in addition to blog posts, educational materials to help entrepreneurs manage their business in times of crisis . This would make it possible to show these people that there are several ways to deal with the crisis, not just with financial support. This reduces dissatisfaction in the event that funding is not obtained.