The number of mobile purchases is growing

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The increase in the number of mobile devices on the market directly influences the number of purchases made through these devices.

The rise in smartphone purchases is not something new; a steady growth has been noted since 2017. In the last quarter of that year, smartphone purchases grew by 51% compared to the same period of the previous year.

The expectation for the coming years is that this value will continue to increase, considering that more and more people use mobile devices in their daily lives.

People are making purchases through mobile devices, so by not investing in mobile marketing your company will lose the opportunity to reach its audience and sell more.

Mobile Marketing allows you to el salvador phone number list segment ads according to the user's location
One of the most common problems in a Digital Marketing strategy is segmentation by region.

This is very important for local businesses such as bars and restaurants, where the ideal is to attract users who are close to the commercial establishment.

Therefore, most of the mobile devices available on the market have GPS tracking, a feature that can be used in the creation of mobile marketing campaigns.

This feature will allow your business to display ads only to users who are in a specific city or neighborhood, close to your business.

By doing so, you will only attract the public that has the potential to become a client, saving on the development of your promotional campaigns and increasing the conversion rate.