Your texts must be “scannable”

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Scannability is a concept that has the function of facilitating the reading of texts on the web.

It facilitates its reception and satisfies another very specific need: readers of online content have more specific requirements, which requires adaptation when producing content .

“The purpose of scannability is to make reading more comfortable, fluid and interesting.”

Therefore, producing content that follows this concept is the guarantee that there will be engagement when the user captured in the traffic feels satisfied and reads the post in its entirety.

To increase scannability we advise you to follow these tips:

use bullets when listing items;
never extrapolate 4 lines in a paragraph;
highlight important terms or excerpts in bold (be careful not to overdo it!);
use subtitles with smaller titles;
aligns text to the left;
defines the size of the content according iceland phone number list to the level of information offered to the user.
Uses latent semantic indexing
Google, in an attempt to deliver even more accurate content to searchers, has implemented latent semantic indexing into its algorithms. This means that it can identify directly related terms or synonyms for the keywords you use.

In addition, there are other variations that Google considers, for example, there are small changes in gender, number, adjectives, verbs, among others.

For this reason, we recommend that you always keep an eye on the semantic coherence of the variations you make on the chosen keyword. This will help you reduce excessive repetition, as well as better classify your content on the web.