Automate to stay agile

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Don't you trust automating a certain course of action, a set program of activities, a predetermined direction? You might think that putting a strategy into action through automation can be a bit unnatural and cold.

In reality, what we automate are often monotonous tasks that do not require creative thinking at set intervals. The benefit is the time you save and can dedicate it to more analytical and strategic thinking to adapt and take advantage of emerging opportunities in real time.

As AI technology advances, we can automate more tasks and thus create bolder strategies to build marketing resilience.

Accelerate the sales cycle with interactive content
We like to think of interactive content as fertile soil where plants grow faster, bigger and produce sweeter, more nutritious fruits. Great metaphor, isn't it?

Interactive content is like organic fertilizer that boosts and accelerates your sales cycle by maintaining a steady flow of leads, even when times get tough.

Interactive content achieves this in several key ways:

Show that you understand your audience: you know what will be most useful to them;
Display the perfect message at the right time: In lebanon phone number list addition to expanding your relevant content and research, also think about games, e-books and webinars where you give the customer control of the information flow to find out how deep they will research a product before they are ready to buy;
It's very easy to share: people identify with the intelligence of your content and want to share it;
Strengthen your relationship with your customers – whether potential, new or repeat – at every stage of the buying journey ;
Generates more timely and useful feedback: When content is interactive, we know when people click and where they go, how long they stay, and what they were looking at before making a purchase. Turn this type of data into business insights that you can use to create higher-performing content.
This last point is very important, because when feedback is timely, we can make adjustments quickly, which reduces waste and eliminates the “mistakes” that plague so many content plans.

When a context shift or mistake leaves your customers disoriented, you can quickly reframe your strategy to show them you're listening and actively engaging in a two-way journey.