How do I set demographic exclusions for demographic targeting?

[tmonower111]

Google Ads User Attribute Targeting Household Income Judgment Situations to Use
Just as you can show ads to users based on their age, gender, or parental status, you can also exclude certain user demographics from seeing ads .



This means you can advertise more efficiently.



For example, a "women-only aromatherapy massage parlor" runs a campaign within the facility to provide information about its opening hours and services.



Since we do not offer services to men, we can real cell phone number list exclude "men" from the campaign.



Exclusions can be set within an ad group or at the campaign level.



Let's take a look at how to exclude specific user demographic categories when targeting your campaign .

Sign in to your Google Ads account .
In the page menu, click User Attributes .
Click More at the top of the page , then click Exclusions .
Click the pencil button .
In the drop-down menu, select Ad Group or Campaign .
Click Select a campaign , then click the name of the campaign you want to exclude.
Select the check box to the left of the specific demographics you want to exclude .
Click Save .
Be aware that excluding demographic categories can dramatically reduce traffic to your ad groups and campaigns.



Also, if you want to exclude groups that are not in the user attribute category, select the Unknown category.



If you select this category, a significant number of users will not see your ads.



Because many sites in the Display Network don't provide demographic data, and it's impossible to infer demographics for all web and mobile app users, many users end up in the "Unknown" category.