What is a subscription and how does it work?

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The subscription-based business model, which utilizes the benefits of recurring orders, is an all-in-one method that helps take your eCommerce business to a whole new level.

While not a new concept, subscription in eCommerce offers a unique revenue stream and lifetime customer value. As a Shopify store owner, you might be tempted to learn all the ins and outs but not sure where to start. Let us do the hard work to put together a compact list of the best subscription apps for Shopify at your disposal. All you need to do is sit back, browse, and make a decision.

Subscription, in its most basic sense, is the act of signing up for a product or service to receive it on a regular basis. Goods are usually delivered automatically, based on agreed payment and time. This type of buying and selling of goods can be found in every corner of e-commerce. Understandably, the types of subscription products can range from household supplies to food, and just about anything else we can think of.

The interval can also vary depending on the versatility of the business, the specific product or the customer's preference. It can be weekly, monthly, bi-annually or annually.

Learn more: How to Start a Shopify Subscription Box Business in 5 Easy Steps

What type of Shopify product works well with the subscription model?
As mentioned above, the list of subscription products is technically unlimited , as long as it is reasonable, legal, and there is a need.

Think of a product that you use regularly and that won’t last you a lifetime. In most cases, that product is suited to work well with the subscription model. For example, a toothbrush should be replaced real estate agents email list every 3 months, while a 500g bag of coffee could last about 2 months if you drink regularly. Having your favorite product delivered to your doorstep on the exact day you prefer eliminates the hassle of running out of it at the most inconvenient time. That’s the magic of a subscription product.

That said, it's not just tangible goods that are subject to subscription. Digital products and services , such as a streaming platform or a gym membership, are also subject to subscription.

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Best Shopify Subscription Apps to Generate Recurring Revenue
1. Appstle Subscriptions and Loyalty
Shopify Appstle Loyalty and Subscriptions App