2. Execute a Content Marketing strategy

[zihadhasan012]

Now, it is key to combine a digital public relations strategy with two allies that contribute to achieving maximum impact: we are talking about Content Marketing and SEO.

It all starts with your own plan. You need to produce quality, optimized content to rank for your target keywords . This will give you material to approach the contacts on your media and business lists.

Keep in mind that you can adapt content to different formats for reuse. For example, a single blog post can be expanded with new information to be repurposed into various content formats such as:

infographics ;
guest posts;
articles in local media;
articles in trade publications such as Forbes;
LinkedIn news update;
videos or podcasts;
interactive content .
The advantage of combining digital PR with new zealand phone number list content and SEO is that you get earned media – free exposure for your brand. In fact, the more your content is found and shared, the more your reputation and authority status begins to grow.

3. Create a good outreach email
A fundamental aspect of digital PR is emails . These will be your letter of introduction to your potential allies. Take care of the title to keep it short and compelling. Also, make sure it has a solid, concise and personalized narrative.

Additionally, you can write a press release or two with relevant information about your industry. Include something that the media, bloggers, or organizations will want to quote! And of course, be clear about what you want them to do with that information.