The stages of the sales cycle

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Whether you are involved in complex sales, retail sales, or even idea sales, there are some common stages for most segments.

These stages are:

Prospecting : the first task is to find your potential client ;
Initial contact : The first contact can be through an email, a phone call, sending a gift, at a trade fair or in the digital medium, with the client researching and finding content like this one you are reading;
Rating : Not all new leads are ready for a purchase, at this stage we separate the mature ones to stimulate the next step with them.
Presentation : This is the moment of contact with the client to show them your product or service and your commercial proposal.
Evaluation : This is the stage of negotiation, which may include the seller's waiting time, when it is the case of leaving a proposal for the client's analysis.
Closing : is the stage in which the purchase becomes effective through a series of formalities;
Post-sale : This is when you confirm your customer's peru phone number list satisfaction and request instructions or references.
Some companies may need to add or remove steps. For example, you may need to gather information to prepare a customized presentation.

In other cases, qualification happens before prospecting , which is very common in companies that serve few clients and generate high revenues.

Qualification after the first contact happens mainly when we use content marketing to attract customers .

In this case, we are dealing with people who are interested in some subject related to our activity, but they may not yet be ready to buy or may even be just curious about the subject.