How to orient yourself: future trends in retail marketing applied to architecture, furniture and design Retail marketing encompasses all initiatives and strategies aimed at increasing brand awareness, sales and return on investment (ROI). Every company that operates in the Ho.Re.Ca channel, or in a specific sector related to architecture, furniture and design, should therefore invest in advanced marketing analysis software, thus initiating data-based and customer-focused strategies.
To prepare for the gradual change, however, it is necessary indonesia telegram data to know the main retail marketing trends for 2022, thus moving towards the new horizon of Retail 4.0 . 1. Omnichannel and unified commerce If we consider the customer journey , i.e. the customer's journey which has the purchase of a product as its destination, an omnichannel approach determines a certain continuity in the path which can run between online and offline without interruptions , and is therefore easier for retailers household appliances for hotels, bars and restaurants, design products and furniture attract customers regardless of the chosen channel.
This mechanism is strengthened with the even more advanced technology of Unified Commerce which, regardless of the purchasing channel, manages the interaction through a single system valid for all. 2. Social media and influencersand, according to research by Forbes, in 2020 around 15,000 of them closed the doors of their physical stores. However, this crisis in the sector was accompanied by the timely entry into the eCommerce field of social media, and in particular of Instagram , which integrated the "shop" tab on its platform to connect with brands, creators and products.