How did this trend arise?

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Although the term has gained greater popularity with the digital transformation , the first Live Streams were made long before the introduction of broadband, when the web was still slow and did not reach so many users.

The first record that exists comes from Palo Alto, the heart of Silicon Valley, home to several technology companies.

In June 1993, a band called Severe Tire Damage played at Xerox headquarters while, elsewhere in the building, scientists discussed technology that could transmit data in real time over the Internet.

One thing led to another and the music played by the group became the theme of the experiment. Success was confirmed when scientists, located in Australia, confirmed that they were able to follow the entire transmission.

A year later, it was the Rolling Stones' turn to use technology, for the first time, to broadcast a musical event to a wider audience. As a tribute, Severe Time Damage opened the event.

Vulgarization
Even with the interest of big artists and producers, Live Streaming did not become a popular resource at that time, simply because of the poor quality of the Internet. So, we move on to 2005, the year marked by the launch of YouTube.

By allowing users to publish their own video south korea phone number list content in a simplified way, YouTube became one of the pillars of digital democratization .

Six years after its launch, the platform gave life to a feature that put Live Streaming into perspective once and for all: a service where users can make their own broadcasts.

YouTube 's first big hit in this regard was in 2011 , with the royal wedding between Catherine Middleton and Prince William of England. The event, whose recording is still available on the platform, reached millions of people.

In 2012, another live stream further demonstrated the popularity and relevance of this type of content.

In an advertising campaign by Red Bull, Austrian Felix Baumgartnet broke the record for the highest free fall in history, jumping from a height of approximately 38,000 meters.