User experience

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Every digital marketing professional must focus on user experience . That's why we are witnessing important changes in Google's guidelines that are already making websites around the world adapt.

In this sense, we also have to design our content thinking about improving navigation, comfort and usability .

Good navigability also makes the job of search engine robots easier and increases the time visitors spend on your website.

One search leads to another, and the depth offered by a post can generate more specific questions. This is where your company anticipates and provides the buyer persona with solutions and answers that arise within the same topic.

Market data
The debate on data protection and the various legislations generated in this regard in all Latin American countries are, without a doubt, one of the topics of the moment.

This trend is a path of no return and, although companies are forced to face new requirements in the management of this type of information, the possibilities offered by data continue to be fundamental to the success of any strategy.

Most Digital Marketing operations use user data directly or indirectly, as it is one of the most effective ways to understand their behavior.

However, in the context of this article, what we taiwan phone number list want to emphasize is that every piece of content you publish can be an opportunity to better understand your audience and serve them more efficiently.

In this sense, by scaling your production, you also have the opportunity to enrich your market analysis, perform more precise tests and optimize results.

These benefits can be expanded with the use of interactive content , such as surveys, questionnaires and calculators, as they encourage the user to carry out a much greater number of interactions.

If you want to learn more about interactive content, which we always mention in our publications for its innovation potential , I invite you to download our complete ebook on the topic right away: