Invest in targeted ads

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You can also use paid media to enhance your success stories. The advantage of this option is that you can precisely target your target audience, especially potential customers who are already at the bottom of the funnel.

To do this, you can use remarketing to reach only people who already know your business or have already taken action on your site and target sponsored links with bottom-of-the-funnel keywords, which are typically long-tail or brand-related terms.

Send Email Marketing to bottom-of-the-funnel leads
Email marketing also allows you to reach tunisia phone number list potential customers at the bottom of the funnel. To do this, you need to place them, from the start of the journey, in a lead nurturing flow with relevant content, so that they move forward in the funnel.

Case studies, then, can be sent at the final stage of the funnel, when it comes to the purchasing decision. So, now you know why and how to develop success stories for your company!

What did you think of this article? The power of content to convert is really impressive, isn't it?

And that's not all, if you want to learn all the secrets to use this possibility more efficiently, download our free ebook on Content for Negotiations and turn on your conversion machine.