4. Place the product at the center of the strategy

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Placing the product at the center of your strategy, as dictated by product-led Growth , also favors Engagement .

To do this, it is not only necessary to turn the product into the main income generator.

It is also important to use it as a source of loyalty and satisfaction, making them interactive and highly functional.

For example, in the case of technology companies, they apply this criterion by developing software that allows them to resolve needs and doubts quickly and easily , within the same tools, as well as interact with support representatives.

This creates a sense of ownership over the japan mobile database product and improves the business relationship.

Furthermore, each user interaction on the platform indicates how engaged they are with the solution offered and how much value they identify in what they are using.

This feature can even be put into practice to generate new leads and customers.

For example, if you offered a user a free 30-day demo of your platform and noticed that they were able to generate a lot of valuable interactions on your pages during that time, that's a clear sign that they have a good chance of upgrading to the paid version when the time comes for them to make the decision .