Enrich the user experience

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SaaS interactive content turns a monologue into a dialogue.

This specific quality makes it perfect for Digital Marketing . According to ion Interactive , for example, 70% of marketers say that interactive content actually converts site visitors.

In fact, most marketing professionals consider engagement as their primary goal. From this point of view, interactive content enriches the user experience, thereby leading to an increase in the conversion rate .

Improve the buyer's journey
The time it takes for a person to decide kuwait mobile database to buy something is a fertile field for marketing actions. By adding interactive content to your strategy, that moment can be used to capture the attention of your leads.

The buying journey accelerates at every stage. In the first phase — discovery — interaction works as a powerful means of attraction. Then, in the consideration phase, it can demonstrate the benefits of your products.

In this context, a competitive advantage of interactive content for SaaS is personalization . This means giving your customers an example that perfectly fits their needs.

Let's take a closer look at how interactive calculators are especially useful for this purpose.