Sprout Social's competitive analysis listening tool showing performance metrics

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Aggregate data on customer care interactions reveals strengths and weaknesses of competitor products or services.
Content themes provide insights on the unique value props that competitors are highlighting, as well as opportunities to further differentiate your brand.
Share of voice data measures the market your brand owns online compared to your competitors.
Of course, doing this work manually is time-consuming even for the most well-resourced teams. Luckily, Sprout’s AI-driven social listening tool enables teams to uncover critical insights quickly through automated, presentation-ready competitive analysis reports.


3. Social media data creates a more customer-centric business strategy
Social listening data allows brands to keep up with the trends and conversations paraguay mobile database that impact their audience in real-time. These insights, in turn, inform stronger, more customer-centric business strategies.

A stat call-out that says, "91% of business leaders say social data helps them gain a better understanding of customers."
If you want to see what this looks like in action, check out Goally—a technology company on a mission to ease the lives of families with neurodiverse individuals. They use Sprout’s listening tools to keep up with their audience’s evolving needs.

With Sprout, the Goally team surfaced a common need of parents raising neurodiverse kids: They want to see their children become independent. This finding has helped validate and enhance their company vision, informing everything from content to customer care.