Appeal to the global diaspora

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Powell encourages brands to shift their view of Black history and culture to include the global African diaspora. As an American citizen born to Jamaican immigrant parents, Powell says her heritage informs much of her experience. When we talk about the Black community, that includes people from Africa, Europe, Canada, Latin American, the Caribbean—literally everywhere.

“I think that’s a really missed opportunity for a lot of brands, whether they’re based in the United States or not. When we talk about Black History, it’s immediately around Black Americans. It’s important to get out of the US-centric point of view because the Black experience is global,” she says.

Ashton Martin post about celebrating Black History Month in the UK.

Brands that celebrate all year
Now that we’ve covered the importance of Black History Month and best peru mobile database practices while participating, let’s review some of our favorite brands who do a great job celebrating all year.

Topicals
If you’re looking for inspiration for celebrating year-round, look to Black-owned brands like Topicals. The beauty brand is known for influencer brand trips. The first trip in 2023 made waves online as the first fully BIPOC sponsored brand trip. The influencer trip resulted in 3 million impressions and an increase of 5,000 followers across TikTok and Instagram.

In December 2023, #TopicalsGoneToGhana trip highlighted Detty December, a month-long annual celebration featuring music festivals and other events in West Africa. The campaign resulted in their Slick Salve lip balm being sold out, but Topicals used the opportunity to uplift other Black-owned lip balm brands in Sephora. They shared recommendations across their brand accounts. In 2024, the brand returned to Nigeria for their #LagosLovesTopicals campaign.