Why you should use responsive ad serving

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While most advertisers are drawn to the time-saving and resource-saving benefits of RDA, a sometimes under-appreciated benefit of RDA is its strong conversion rates . While using RDA doesn’t guarantee that your Display Rate campaigns will improve their conversion rates, more and more advertisers are reporting that it is happening in their accounts.

Since using RDA as a PPC advertising option indonesia phone number data we have seen much better performance of Display campaigns.

Impression volume increased significantly, but more importantly, conversion rates improved . In one account, RDAs achieved a 0.39% conversion rate compared to 0.11% for static Image Ads. The cost per conversion for RDAs was also 121.1% lower than for Image Ads.

So why does this happen? Well, it's a combination of several things:

Greater reach - Because RDA can accommodate ads of any available size, advertisers gain a rapid increase in opportunities to use their ads compared to ads with fixed image sizes. The more views, the more opportunities to click, and therefore the more opportunities to generate a conversion.
Google favors RDA over Image Ads - While there is no "official" statement to confirm this, countless real accounts claim that this is the case. If you don't have a usable RDA variant to compete for placement, then it's more likely that an advertiser with an RDA variant will be selected.
Machine Learning Optimization - Google's machine learning selects the best ad mix in real time, choosing the optimal mix of assets based on performance history, asset content, and who the campaign is targeting. Simply put, no matter how experienced a PPCer you may be, you will never be able to apply such detailed optimizations to every single impression your ads receive.