What is a social media content creator and when should you hire one?

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As the digital marketing ecosystem continues to evolve, so do its many career paths. If you’re handling your brand’s marketing strategy, chances are you might have considered hiring a social media content creator.

At the moment, your social media manager might also be in charge of content creation. But in today’s social media landscape, the roles of a manager and a creator are very different.

Hiring for a role you’ve never filled before can be tricky, especially when it’s a role that’s still emerging within its discipline. If you want to level up your social strategy with a social media content creator, here’s everything you need to know about what they do and why their work could make a difference for your brand’s socials.

What is a social media content creator?
A social media content creator produces and shares content to educate portugal mobile database or entertain audiences on social platforms. They’re digital storytellers, trendsetters and community builders who often have skills in visual design, videography, copywriting and brand-building, among other areas.

Most content creators create across several different social networks, but might specialize in one or two of them like Instagram or YouTube. Some might specialize in a particular form of content, like short-form videos or ephemeral posts.

On the surface, that may seem limiting. In reality, it’s anything but. Social media trends and functionality change daily. A social content creator’s focus on their chosen channel or format gives them an unparalleled understanding of what works on their preferred networks.