Build trust with good content and increase your PPC ROI

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When users see a PPC ad, they usually realize that it’s an ad and that the company is trying to sell them something. This isn’t necessarily a bad thing, but it does mean that there’s a certain level of mistrust that makes people less likely to click on your ad. At best, the ad does very little to increase the level of trust in your brand for someone who has only recently learned about your existence.

But what if, instead of selling your reader iran phone number data something right from the start, you pointed them to content that says, “We know what we’re talking about!”?

Pointing them to content that positions your brand as an authority within your niche, content that offers value and keeps readers coming back for more can build trust between you and your audience . Trust is one of the most important forms of equity a brand can have these days, as people are more likely to buy from a brand they trust.

It's a bit of a roundabout way, but the truth is that driving visitors to valuable content using PPC and building trust with your audience is an effective way to improve conversions and, consequently, the ROI of your PPC campaigns in the long run.