Encourage employees to share content

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The caveat here is to not tag too aggressively or risk spamming other accounts. Much like with hashtags, not every post necessarily needs a @tag. Use your best judgment!


LinkedIn is one of the biggest platforms for employee advocacy. Content from people almost always outperforms content from brand accounts regardless of follower count or account size.

It’s important to rally your team to share and re-post your content, especially announcements and accomplishments. The team at Sprout Social does this all the time.

Sprout Social employee shares a company milestone through Employee Advocacy.
Ideally, your employees can put their own personal spin on posts to make them saudi arabia mobile database feel less one-size-fits-all. The bigger your team, the more valuable an employee advocacy platform (like Sprout!) can help you repost regularly and get your entire team involved in building your LinkedIn presence.

Ready to build your LinkedIn content marketing strategy?
Nailing your LinkedIn presence starts with your content strategy. Regardless of your goals, the right types of posts and publishing frequency can help you engage your target audience. The key is understanding your performance and sticking to a schedule.

Need inspiration to build up your brand’s account? Check out our LinkedIn for business worksheet to brainstorm ideas that can get you on the path to growth! Ready to try Sprout Social first-hand with your LinkedIn strategy? Sign up for a free 30-day trial and put that strategy to the test.