3. Create educational and converting landing pages with style

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Sometimes, paradoxically, to sell you have to put aside the obsession with selling.

Promoting good experiences and investing in building healthy and solid relationships with clients and users is usually more profitable , as it generates qualified business opportunities with a high probability of success.

In the case of Landing Pages , this principle applies perfectly.

Instead of using these sites to encourage immediate purchases, transform them into interactive sites and fill them with valuable information and content that will allow you to captivate the user and strategically manage commercial processes.

This is what Sears did with the Ion software , in which they created an interactive Landing Page that transmits relevant information about their products and services with several elements that the user can click on to find out more:

4. Distribute interactive ebooks to educate nigeria mobile database and strategically manage the user
In Content Marketing, eBooks are highly valued materials, due to their ability to educate the user, delving into topics of interest .

For this reason, applying them will allow you to strategically manage people, encouraging them to advance through the stages of maturity until they reach the purchasing decision with a high probability of saying “yes.”

Furthermore, when they are interactive, ebooks optimize the experience and are even more specific in resolving doubts and concerns.

Interactive digital books focus on the response that the reader is looking for, since they change as the user interacts with them.

These ebooks include sections, questions and different windows that the person can access according to their interest.