Why do content marketing on LinkedIn?

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First of all, we recommend that you focus on your website for content marketing. LinkedIn could be a useful secondary channel to focus on. Here are a few reasons why we think so:

Reach more of your audience
If you decide to publish content on your LinkedIn jordan phone number data profile, you have a huge potential to reach a wider audience. As we said at the beginning, LinkedIn has an impressive and friendly user base. And it is almost 1 billion users worldwide. Use this content to your advantage. This will expand the boundaries of your main organic traffic drivers . That is, search engines and major social networks like Facebook and Instagram. This way, you will find more people who really need you.

You will build your network
In addition to its broad user base, LinkedIn also has a social base for professionals in your field. The platform is used by 65 million decision-makers and 61 million high-level influencers. In other words, you'll find people who prefer to do countless things.

This means one thing. Posting consistent content here will attract more than just your audience. Get the attention of your peers, who could network and directly seek opportunities to collaborate with others in your industry. Imagine hosting, speaking engagements, interviews, and more, which will then spread your name to a new audience. Potential collaborations with influencers on LinkedIn can be a win-win. Especially if your audiences overlap.