How to build an affiliate influencer marketing program

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Launching a successful affiliate influencer marketing program isn’t as simple as handing out discount codes and hoping for the best. You need a strategy to attract the right influencers, motivate them with fair compensation and guide them in creating compelling content.

Here’s how to build a program from the ground up, step by step.

Determine your compensation model
There are four common compensation models for affiliate influencers:

Flat fee: Affiliates receive a set amount upfront for their work. Influencers slovenia mobile database and creators like the guaranteed payment and brands get predictable costs but sales aren’t guaranteed.
Commission-only: Influencers earn a percentage of each sale they generate through their unique affiliate link or discount code. This arrangement is low-risk for brands but less appealing to experienced creators who take on all the risk.
Hybrid (flat fee + commission): Influencers get an upfront payment for their content and earn commissions on sales they generate. This balanced model offers creators guaranteed income while motivating them to produce results.
Product exchange and commission: In exchange for content, influencers receive free products or services and a commission on sales. This model reduces the risk for the influencers, as they still receive samples, even if their content doesn’t perform.