Using a CRM

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CRM stands for Customer Relationship Management.

This type of software is very valuable for listening to the Voice of the Customer and, consequently, for being able to segment users.

Specifically, these solutions centralize information regarding the comments and oman mobile database ratings that users make about a brand or its products and services on social networks, recommendation pages and the web in general.

This helps companies understand their customers' perceptions and then categorize them accordingly.


Don't forget that, as we mentioned above, you can classify your users according to the characteristics of your relationship with them and the impression they have of your brand and its service.

Another point that CRM helps to understand is the customer's engagement with the company, as it records how much the customer has interacted with emails and other communications directed to him.

Interviewing clients
This classic strategy is carried out to be able to build the Ideal Client Profile and the Buyer Persona , since this is how patterns in users are detected.

While they serve to identify common aspects, interviews also allow us to identify differential factors between users, which help to categorize them into different segments.

In fact, many times, after conducting interviews and other research, companies determine that they must build several Buyer Persona profiles, since people with different interests, characteristics and objectives are related to their products or services.