Interactive templates

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These are functional interactive contents, which generally add value to the user or customer experience.

At the same time, they encourage people to share information of interest and help them discover their behavior and needs.

Other interactive visual resources
We are talking about infographics , videos and many other materials that allow users to click and even insert comments on points and parts of interest, to discover what motivates them and, thus, get to know them better.

You should also take ebooks into account , as they can be used as bargaining chips to obtain the person's contact information.

If you create special Landing Pages for this content, you can make them available to the user for free, as long as they fill out a quick form with data that allows you to contact them later to personalize and optimize the sales process .

Once this direct flow of communication exists, it will be much easier to listen to the user and know what they think and what stimulates them.

If you found interactive content interesting pakistan mobile database as a resource for making your business's customer voice heard, discover its possibilities in detail in our complete guide on the subject!


3. Customer interviews
Customer interviews are valuable information gathering techniques that, far from being discarded with the arrival of Digital Marketing, have increased in importance.

For example, these are used to build the Buyer Persona profile , that is, a semi-fictional profile of the ideal client.

They are also useful, of course, for understanding the perception of users and consumers about brands and the market. They also allow us to discover the needs, problems and ailments of the person, which must be taken into account in commercial strategies.

This activity generates value for the customer because they feel special for being part of the company's decision-making processes. In addition, it is an ideal resource for creating success stories.