Determine whether they add value to your brand

[mstakh.i.mo.mi]

Queer-friendly YouTube creator SuperButterBuns regularly creates videos about Atlus videogames. Whilst not partnered, these videos proved their expertise, and their interest. To support the release of Metaphor ReFantazio, Atlus and Sega partnered with them on an exclusive video, likely because of SuperButterBuns’ previous work, and have already received 120,000 video views from an audience keenly interested in their games.

SuperButterBuns partnered with Atlus to promote their new videogame on YouTube

Review the content they created in these previous collaborations alongside the content a creator typically makes for themselves. Look at any success metrics, but also the creative approach they took to see if it aligns with your vision for influencer partnerships.

If you need something to compare their work to, check out Sprout’s examples of influencer marketing campaigns.


Influencer-brand relationships are always a two-way street. An influencer is sri lanka mobile database using this brand pitch to work with you, but they should also be thinking about how you stand to benefit from the collaboration.

In the best-case scenario, an influencer should have included a value proposition. This outlines how working with them will benefit your brand. Check if they’ve linked their value proposition to specific success metrics, as this shows they understand exactly what level of reach they can offer.

The Costco Guys and The Rizzler, both major internet celebrities thanks to their social followings, recently partnered with the wrestling company AEW. They created a unique value proposition thanks to Big Boom AJ’s (of the CostCo Guys) professional wrestling background and organized a collaboration match during one of AEW’s recent events.