Case studies are especially popular among B2B brands on LinkedIn. If you plan on sharing case studies there, consider repurposing them as a visual or infographic for increased reach and engagement rather than just dropping a link.
23.
Social media is conversational, so brands should always be willing to talk back to their followers.
But this is especially important when it comes to providing customer service.
Your customers’ time is valuable and taking the time to respond shows your brand cares. Speaking of time, it’s important to respond to customer service concerns in a timely manner.
NZXT regularly responds to their followers, speaking to how much sweden mobile database they value customer care.
social customer service example
We’re in an era where social customer service is essential, so you can’t afford to go silent on your followers. Pay attention to notifications and @mentions of your brand accordingly.
24. Conduct an interview
Serving as an alternative to a traditional Q&A session, social media has made it arguably easier than ever to conduct interviews.
Whether through TikTok, LinkedIn or Facebook Live, interviewing a relevant influencer or professional in your industry serves as the perfect combination of education and entertainment. You can ask your followers to submit questions or you can ask questions that would be interesting to your audience.
social media interview example
Social interviews are oftentimes informal and off-the-cuff, coming off as authentic to your audience. As an added bonus, you can repurpose your social interviews into podcasts, blog posts, and YouTube videos.
25. Share behind-the-scenes content
Sharing behind-the-scenes content allows you to give a glimpse into your company culture and connect with your customers on a more personal level.