What are the main types of tools on the market?

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As we have already explained, there are very wide-ranging tools, but there are also very specific solutions focused on market niches .

However, within the current panorama of Digital Marketing , there are some categories of services that can already be considered essential for the development, management and measurement of strategies.

We will talk about them below!

Content creation and management
CMS (Content Management Systems) gained notoriety with the popularization of websites, but it was Content Marketing that was responsible for making the public see these software as true corporate management and communication centers.

WordPress is already one of the most acclaimed open source software in the world and powers most of the websites on the Internet.

In this area, we also have DAM (Digital Asset Management). This system focuses on the storage, organization and access control of digital assets, a need that has gained prominence with the growing use of data in the different spheres of business.


Customer Base Management
Those who work with Digital Marketing are poland mobile database used to hearing about the importance of lead generation . However, what really drives results is the way in which these contacts are worked .

This is where the famous CRM (Customer Relationship Management) comes in, software that orchestrates all communication with your audience.

The functionality of these services can vary widely depending on the provider. There are solutions equipped with email marketing systems , customer support and even online chats, as well as segmentation and evaluation resources.

It is up to the responsible manager to choose between an all-in-one platform or outsourcing these functions to separate MarTechs.