Identifying needed equipment and props
Writing a script
Editing the script
Storyboarding the video
Planning the shoot for optimal filming. Filming won’t be linear for the most part.
Gathering and nurturing talent (the people who are featured in the video)
Identifying the place(s) you’ll film and taking natural daylight into consideration for timing
Knowing where to send the footage to be edited
Determining who will do the approval sign-offs for each step. For example, you want to make sure that the script sounds good and is in line with your voice. This might require two people to review it.
Checking that the music you’re using is licensed for you
As you run through the content plan, you’ll find some ways you need to tunisia mobile database tweak it or things you missed earlier, especially if this is one of your first efforts putting together a comprehensive video content plan. Be ready to adjust where needed. After a solid plan is executed, it’s time to move on to post-production.
5.
Allot plenty of time for post-production, especially if your videos will be used for ads or have heavier editing needs. Post-production does not mean just cutting scenes and putting them back together to music. It also includes additions like closed captions, text overlays, call-to-action screens and more. The more you film and the more polished you want your video to be, the more time you’ll need.
Some videos will only need light edits post production. For example, if you host a Facebook Live, the video is published immediately after it ends. You’ll be able to edit the caption and title but not much else.
Uploaded videos will go through the post-production process. On YouTube, for example, you’ll be able to add tags, multiple language closed captions, detailed captions and more.
Know what you’re getting yourself into before you start: formal, polished videos on YouTube require a lot more work than a basic livestream.
Know what post-production entails
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