Best practices for good email deliverability

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Best practices for good email deliverability fall into three categories: Reputation, Content, and Infrastructure. Let’s take a closer look at all three so you can make sure you’re doing everything you can to ensure good email deliverability.

Building and maintaining an email reputation
Just like with reputations in real life, it can take a malta phone number data long time to repair the damage - so it's always better to focus on prevention through good email habits.

Start by sending emails only to people who have opted in . It’s tempting to buy pre-populated email lists, but email marketing is effective when it comes to quality, not quantity. Remember, receiving an email is like getting a paper letter in the mail. It should feel just as special.

One way to build your email list and your reputation is to send clear opt-in emails. Double-check that the person wants to receive your messages, and then always include an easy-to-find unsubscribe link somewhere in every email you send. Don’t try to trick anyone or hide communication options. You’re developing a relationship with your customers , and it’s okay that not everyone will be interested.

To improve your reputation, you'll want to avoid spam traps and blacklists. One way to do this is to verify the sender's email address, which should have a familiar name. No one wants an email from "[email protected]," but using the business owner's full name as the sender says that the person is willing to proudly stand behind any message the brand sends.