Nowadays, the internet is a space where you can communicate with many people. A large portion of the population is connected, mainly through mobile devices, such as smartphones. That's why you must have an online presence.
As we saw in political marketing tip number 2, you have to go where the electorate is. And they are not in physical spaces: use web tools to make your strategy more effective.
Website
A website is a great way to stay in touch with the public. On your website, you can gather all the information about your term in office so that voters can consult it. It is a good idea to have a blog on your website as well. There, you can post videos, images and texts written by the candidate about relevant current events, contributing to the formation of his or her image.
The communications team can also maintain a news section. Articles announcing costa rica mobile database mandate actions are very important to keep the public aware of the work carried out by the office.
Social media
Social media is being used a lot these days: Brazil is one of the countries that most accesses Facebook and WhatsApp, for example. This makes these networks a great environment for communicating with the population.
There are many social networks and it seems that every day a new one appears, mainly among young people. We will mention some that will contribute to your political marketing strategy:
Facebook : social network with the largest number of users in the country. It is a great tool because it supports several types of publication formats (text, photo, video, live broadcasts).
Twitter: stands out for more instant and short communication. The posting space limit is 140 characters.
Instagram: application for posting photos and videos of up to one minute.
As we said, there are other websites that can be part of your communication activities, however, these are the main tools that cannot be missing from your action plan.
There are some things to keep in mind when using social media. Being on a page but not posting content is very ineffective. It can even be frustrating for citizens. They can search for a politician's name and find their address, but not have access to any updated information. To prevent this from happening, you need to follow some good practices.