2. Optimize your content

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Related to the above, there is little point in writing the best report in the world if no one will see it. This is where content optimization becomes crucial.

Some key factors in On Page SEO for media are:

creating attractive, concise and keyword-rich headlines;
URL optimization with a friendly structure;
meta descriptions with an eye-catching glimpse of the article's content;
heading tags structure;
images with alt text and credits to the photographer;
content categorization and labeling.
Since EAT SEO is one of Google's ranking factors, saudi arabia mobile database another good practice is to add a page with information about the author of each content.

A good example of an informative publication that stands out for the quality of its author pages is TechCrunch, an American digital newspaper specializing in technology. Take a look at this example:


In addition to including information about what the author of the publication does, his previous professional experiences are also described, which give him the necessary credibility to express himself on the subject.

When crawling the page, Google can capture this technical authority by identifying in the text about the author the keywords linked to the subject of the publication. By ensuring its quality, it tends to value it when defining its ranking in the results.