How to map your customer's Customer Journey?

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The models we illustrated in the previous topics are the basis for understanding the current consumer purchasing process , but it is important to enrich this knowledge with specific data from each business's audience.

In this sense, we have the buyer persona , a semi-fictional character that represents the ideal client of a company.

This approach goes beyond the classic descriptions of the target audience and seeks to understand potential buyers in a more personalized way, that is, their:

values,
habits,
pains,
goals,
among other things.
Buyer Personas are also essential for guiding content production, as well as adjusting your brand's language and tone of voice.

Keep in mind that one of the great benefits of acting throughout the Customer Journey is, precisely, generating a productive dialogue between a company and its audience.

Once you've defined your buyer persona, it's time to map and plan the best actions for each stage of your audience's purchasing process. Keep reading, because now comes the best part!


Learning and discovery
In the first stage of the journey, your prospect is often unaware of the problem they have and is therefore unlikely to search for solutions at that time.

On the other hand, it is also possible that you have some idea of ​​what you require or that you have begun to feel a certain need that motivates you to begin a process of searching for information.

Let's say your company sells management software .

This is a fairly specific solution, probably senegal mobile database unknown to many entrepreneurs, so in the discovery phase, it is not the time to talk about your brand or your product, but rather to educate your buyer persona so that they understand the value of what you offer.

To do this, it is best to publish more extensive and educational content in order to help your audience identify their problem and, in this way, motivate them to start looking for solutions.

The most interesting formats at this stage are:

blogposts;
videos ;
infographics ;
social media posts.