4. Influencer Marketing

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Influencer marketing is far from going out of fashion. It was a trend yesterday, it is today and it will continue to be one tomorrow .

Mainly through social media, this practice is a quick and (almost) obstacle-free way to engage potential customers and generate identity with brands or products and services.

At this point we must highlight micro-influencers . Working with them is a lower cost option with a great return on investment , which mainly attracts small and medium-sized businesses.

But don't be fooled! The “cheap” aspect of these influencers is not their great appeal, but rather their great capacity for engagement, as they are very approachable and credible people for the brands' target audience.

In conclusion, this is an option in which quality surpasses quantity. Your strategy may not reach millions of people, but it will connect and generate results with a good part of the total number of users who interact with the published content, whether it is 10, 100 or 1,000.

5. Positioning in voice searches
Voice Search is revolutionizing the SEO universe . slovenia mobile database Just as it is important to achieve privileged positions for certain written keywords, it is essential to do so with voice commands.

In the coming years, more and more users will take advantage of artificial intelligence technology tools such as Siri and Alexa to search for businesses, addresses, topics of interest, and more.

To achieve this desired positioning in voice searches, integrating SEO and User Experience (UX) , it is necessary, among other things, to produce much more specific content that responds to specific questions and searches .

When using Voice Search, people tend to use longer and more detailed keywords, due to the agility and practicality of the tool.

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