4. Manage social media intelligently

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Smart management of social networks goes beyond having profiles on them and posting images or messages sporadically.

This is a comprehensive strategy that focuses on optimizing the presence of brands in these markets through analysis, knowledge and segmentation.

First, it requires the implementation of Social Listening , a technique based on monitoring interactions on social networks to collect information and then optimize decision-making.

Among other things, this allows us to understand the public's perspective regarding the tone of voice and certain messages and to detect the social networks that most attract the attention of the target market .

It is also important that you use social media managers that allow you to automate posts , thus expanding your interaction capacity and being much more dynamic.

5. Establish relationships with influencers
Speaking of social media, we cannot leave out Influencer Marketing , which has become the holy grail of digital viralization for many brands.

This is due to the trust that these influential actors in the digital sri lanka mobile database community generate in users and the large audiences they have.

When establishing a relationship with an influencer, make sure they are relevant to your market segment and have a generally positive image.

6. Create profiles in business directories
This strategy is especially useful for increasing your digital visibility as a mechanism for generating new business alliances and attracting the most qualified professionals in your market segment.

These directories are highly visited by companies, professionals and other specialized members of the markets who seek to generate alliances and find opportunities.

Of course, they are also a very good window to generate trust in users and attract them, since they are usually used to disseminate ratings and comments about companies.

Among the most popular and valuable business directories are Capterra , Google My Business , and CrunchBase .