The creative economy is seen as one of the main drivers of entrepreneurship. As it is a topic that encompasses several sectors, the concept can be defined as a process that uses creativity so that people can explore economic value in activities that have not yet reached their full potential .
Unlike the traditional economy, the creative economy focuses on generating symbolic, cultural and emotional value, in addition to financial value. It is driven by creativity and innovation, and not just by large-scale production and profit maximization.
And, as much as the creative economy serves to contribute to economic and social development in many ways, this type of economy faces many challenges in Brazil and around the world .
The main one is the lack of funding and adequate public policies to usa mobile database encourage and support the sector. One of the main reasons is the lack of understanding on the part of financial institutions and governments about the economic and social potential of the creative economy.
For a long time, it was believed that the creative economy was not an important enough area to receive significant investment. Furthermore, the very nature of the creative economy can make it difficult to understand and evaluate. Creativity is an area that is often seen as subjective, which makes it difficult to measure and analyze return on investment .
Another obstacle is the lack of coordination and collaboration between the various government agencies that deal with the issue. The creative economy is often treated in isolation and does not receive due attention in broader public policies that could encourage and stimulate innovation in various sectors.
Finally, there is also the need for copyright and intellectual property protection , which is often neglected in relation to creative products and services. Without such protection, many creative entrepreneurs do not have the proper incentive to invest in new ideas, which hinders the development of the sector.
However, despite these challenges, the creative economy sector has been increasingly recognized and valued as an important driver of economic and social development worldwide. With the increasing demand for creative products and services, it is expected that there will be more investment and public policies that support the sector and stimulate its expansion.