What Affects Organic Traffic Conversion Rates - Image 1
● complexity of purchase: in some industries, the purchasing process is complex and requires a multi-step approach, which reduces conversion;
● Cost of goods or services: Expensive goods or services, such as real estate, require more in-depth analysis before purchase, which results in lower conversion rates;
● Competition: In some industries, such as media and entertainment, high competition for user attention negatively impacts conversion.
It is important to take into account the specifics of your nigeria cell phone number list niche when analyzing conversion and developing a strategy to increase it.
Dependence on search engine position
The position of a website in search results has a significant impact on the conversion rate of organic traffic. There is a strong correlation between the search rank and the conversion rate. The higher the position of a website in the search results, the more likely it is that the user will click on it and perform the target action.
It is especially important to get into the top 3 search results. Research shows that the first three results on average account for about 75% of clicks. This means that sites in the top positions receive the most traffic and therefore have the greatest potential for high conversion.
The distribution of conversions between the first page of search results and subsequent pages also varies significantly. According to various sources, the first page accounts for 71% to 92% of conversions, while subsequent pages account for only 8% to 29%. This highlights the importance of optimizing for top 10 results, especially the first page.